LOGOS AND BRANDING: Graphic Design from Concept to Completion: Brilliant Ideas, Brilliantly Produced

A “brand” is the intangible collection of perceptions about a company (or a particular product) that exists in the mind of the consumer. A key component in building a successful brand is creating effective communication materials—a distinctive, professional image and clear, compelling message to infuse consistently into every marketing endeavor. This is the essence of “branding.” And this branding process helps establish and reinforce your name and message in your customer’s mind. Because the logo is the visual cornerstone of the brand, it is imperative to get it right from the start. Witte Design’s Logo/Branding Program includes design and color/typeface exploration, presentation of three different directions in black & white and two-color, two sets of client alterations to selected design, and a final logo CD of various digital formats.